AS 2- Task one- part one- target Audience research

Focus Group Questions

1. What do you look for in headphones? E.g. Colour, Brand
2. How much would you pay for the headphones?
3. Do you prefer wired or wireless headphones? Why?
4. Do you prefer bold colours or plain?
5. What type of advert would persuade you into buying headphones? E.g. Humour, Reality, Music
6. What do you prefer earphones or headphones? Why?
7. What do you think needs to be improved in the headphones industry? Why?
8. Do you own a pair of headphones, if so what would it take for you to change brands?
9. What type of style would you like to see from a headphones advert and why would you like that style?
10. Watch two adverts and see which one is the best and say why you think it is the best? –Describe how it makes you feel.