Forms of television advertising
introduction
It is very rare to find an advert that is more than one
minute because the purpose of it is to catch the audience’s attention. This is
done by using different type of methods/ways including music that is
appropriate for the advert. Additionally, television advertisements can also be
used to convey important messages to the public. Political parties sometimes
make television advertisements to show the public what they would do if they
came into power, this method is known as indoctrinating audiences. There are
many different types of structure of adverts and these are: Narrative adverts,
Non-linear narrative, Realist adverts, Anti-realist adverts, Documentary style,
Animation and Talking heads.
An example of a realistic advert:
FIFA 15 game play trailer
This would count as a realist advertisement, because it give
the impression to be set in real-life. A realist advert is an advert with a
story, appearing to be both accurate and true to life. The product suggest that
this is a real life situation as the game is set as how a real life football
would be set. FIFA 15 brings you a realistic gaming experience when it comes to
the development of a player and their potential.
Bring On The
Trumpets - The Natural Confectionery Company
An example of an anti realistic advert:
This advert is an anti-realist advert because the advert is
not real. In this advert it has two sweets talking which is very unrealistic.
This advert is very reliable as it makes people laugh by saying “bring on the trumpet”
consistently, so therefore people could remember it and talk about the advert
with each other. This advert is fictional, as it is invented to look real because
we could see two sweet talking to each other.
An example of a Animation advert:
John Lewis
Christmas Advert 2013 - The Bear & The Hare
Animation advert is simply beneficial because
you can make animated characters do what you want because it very rare to see
Hares and Bears being best buddies due to a Bear being a predator, whereas a
hare is a prey of the Bear, so using animation you can make 2 different
characteristic of animals get along through the use of animation. Using
animation you can do things that you couldn't do in real life, for
example if a Hare comes close to a Bear real life it very likely for the
Hare to get eaten by the Bear. In Addition, this advert brought different
species of animal together. So therefore, this shows that animation could do
what seems to be impossible, possible. Kids would now want their parent to shop
at John Lewis, so therefore animations adverts
draws audience in.
Debt Matters Advert 'Talking Heads' by Recipe Advertising Ltd - London
It is
often used in charity adverts, where people who have benefited from the charity
speak to the viewer, often thanking them for their efforts.
Talking
head advert are where they interview everyday people who give them their
options and ideas. in this advert you see the contrast between the man that's
in the dept and the adviser.The knows this by the contrast of the way they both
dress and the different type of colour of the back ground portray. The guy in
red is asking for a loan because he is in dept.On the other hand, the guy in
the black is shown as a upper working class, who advise people on what to do
when they are in dept. The in black believe he could get the guy in red out of
dept '' In Five years'', so therefore for people who are in the same position
as the guy in red, they will agree with this advert as it is helping their
needs.
An example of a documentary advert
Vodafone Families
This documentary advert for Vodaphone. It uses real British families to promote its
new Red+ plan with a documentary style. Cast
through a combination of focus groups, postings on Mumsnet and street castings,
the campaign created to promote Vodafone’s new plan that allows multiple people
to share one simple data allowance. It is based on the central idea of sharing
the creative shows how today’s families come in all shapes and sizes and that
it’s the sharing that goes on between them that makes them family. this is positive as it suggest how Vodaphone is positively good, as it bring the family together and give them the opportunity to be able to communicate with one another.
An example of a Stand Alone Advert;
An example of a Stand Alone Advert;
The advert
features two children, a boy and a girl, sitting in front of a grey backdrop at
a photographer's studio. When the photographer leaves the shot to answer the
telephone, the boy presses a button on his watch, which started playing a
song. The children begin to move their eyebrows up and down to the beat of
the song. Throughout the song, the children move their heads from to left to
right, up and down staring into a number of cameras, as they continue to move
their eyebrows. The advert is negative, because the children moving their eye
brows really doesn't go with the whole point of trying to sell Cadbury’s
chocolate to its audience. In fact, you don't even know that it's for
Cadbury until the very end of the advert. This could actually confuse a lot of
people who are watching the advert.
An example of a two series advert
These adverts are about a BMW 1 series car and
its strength and purposes. This advert is aimed at people who are interested in BMW
cars, especially hatchback cars, Additionally this is aimed for
young people has it’s designed to interest young people.I think that these
adverts are effective because it gives facts about how the car is good to
use and how that it better than all other car modems. This makes people
have a interest in the car. Another thing that makes the advert good is
the story lines, the story lines of the adverts are good for younger people who
are looking to get a car of their own.
