AS2- Task one - Market and Target Audience Research

Market 

In my third research, I will be researching on the 50 cent SMS advert. This advert is very effective because it is a style of famous faces. The advert style helps to attract audiences by making them feel like if they buy the product they may be like the 5o cent which was in the advert. This is very effective as it shows all different kind of people enjoying the music being played through the headphones. Furthermore, it help shows how this product is affordable and how people could buy this product. The advert shows us audience how the famous face is putting on the headphones on his head and then the next scene shot it shows a selection of different models and well-dressed workers moving their bodies to the music that is coming out from the headphones which shows us audience that they are enjoying the sound that is coming out from the headphones. Additionally, their face expression shows us audience that they are having fun and infers that the headphones are comfortable which will encourage the audience to invest on the headphone. We see how camera got a close shot of the headphones brand SMS which makes the audience know what the purpose of the advert and the name of the headphone, so they could know what they’re buying. The unique selling point for this advert is represented that anyone can buy this headphones, here’s no limitation. The target audience of this advert is for the young and adult, I believe ages between 3-45 years old because the sound produced by this headphone may damage the ears of those who are younger than the ages of 3 and may be too loud for those who are over the age of 45.

This advert is useful when it comes to selling headphones because it shows a lot of celebrities wearing the headphone in different places. This is effective because it will make the audience believe that if they get this headphones they will have the same headphone as their role model celebrities. The advert shows how the audience uses the headphones in different place shows the audience that the headphones can be carried and used in different location as they are not too heavy to carry around and if they were in somewhere loud and noisy, they could use headphone will still be sound-proof, meaning that the headphones could block every sound that’s around them and they could enjoy their music or whatever they’re listening to in peace. On one hand this headphones is very effective for the young because they use a lot of young celebrity which is effective because the audience and the celebrity may have the same similarities. This advert was edited in a fast tempo speed which means that it will not make the audience feel bored but keep the audience engaged to what they are showing in the advert. Therefore, I believe that the target audience for this headphones are for the young age people because the advert uses young celebrities which shows that the celebrity will have the same chemistry as the audiences. The reason why we see the celebrities moving around in the advert is because they are trying to show that young celebrities are active and love moving about which relates to the young generation, as most youths are more energetic than the adults. 

This advert is useful because it portrays a variety of different celebrities wearing the same headphone brand. This advert is effective in drawing audience in buying this product as it shows famous celebrities, this will encourage and motivate the audience in buying this product. Furthermore, some celebrities may be some people role models, so therefore this will make the audience to buy this product, as they will want to have the same things their role model has. Additionally, this advert uses modern music which is a good way of promoting their product because the music they’re playing are up to date, therefore this will draw a lot of audience especially the young’s. The people who made this advert uses different words for different colours, this is very effective as this will persuade the audience to believe that this headphone is the best product made for them. They uses strong words such as ‘interested’ and ‘observant’ make the audience think twice which will make them question themselves so they feel the urge in buying the headphones. The words that was used in the advert was both for the young and older because used simple words to make the young generation understand what they are saying and then uses knowledgeable words that the older people will be able to understand. Therefore, I believe this advert is aimed for the young and older people.

When I did my research at looking at different advert, I know that there are many things that are corresponding in the way advert retails their products. They mostly sell their manufactured goods by using celebrities. They tend to allow famous celebrities to advertise their product because they know that the celebrity will be able attract as many audience to have the same mind set as the celebrity and make the audience buy the product which will make the audience feel like they are like the celebrity. Furthermore, most advert tend to use cheerful and happy music beat which will make the audience remain interested and want to get involved with what is going on in the advert, so if the celebrity is being cheerful and jumpy, this will make the act the same way as the celebrity. Therefore, using celebrity in your advert will help promote the headphone advert. In conclusion when you I’m making my own advert with my group I will need to include as much futures as possible which will make our product stand out from the rest and make it will sell more than other headphone because it stands out and I will have to make it look well presentable to catch the audience attention in buying it.