Task 7– Sources of Information in Advertising

The BARB which means broadcasters audience research board was found in 1981. BARB  is useful because it is an "objective", meaning it is acronym for broadcasters audience research board. It is owned by channel 4, ITV, BBC, Channel 5, British sky broadcasting and it is a non profit company . It has 5,100 homes overall that is 11,500 people and they are taking part in the panel The box record and what program that is watched. The data for BARB is always taken over a night period and it is shown as a overnight rating which are around 9:45 the next day and its given to the companies. For us being allowed to get television rating is very useful because the producers will be able to see the progression of some particular shows and may decide to give their own rating on the most popular advert. Some programmes can be broken down due to who watches the programme. This is reliable to the producer because they could have a target on who they are trying to reach for each programme they make up. For example "Eastenders" may cost more than some other TV programme because of the hour it being showed on.

http://www.barb.co.uk/

Some information for advertising might be found on some website like ITV and other website related to this, as it allows the audience/viewers  to have a lot of time to put the advert they want on their channel and this is positive as it will get audience to become attentive in some event. They also offer a wide range of resources on the website and they make sure questions can be asked consistently for new viewers. There are a wide range of TV sequence and some programmes that might need some sponsoring on their website , which give you a multiple list of different kinds you can pick from. Furthermore, getting a programme that is willing to sponsor you will help your brand to reach their success point because a lot of viewer will see it and may want to sponsor you.

http://en.wikipedia.org/wiki/Broadcasters'_Audience_Research_Board

Age will be very effective when it comes to the advertisement because the advertiser is showing their audience what they are advertising because some advert will need to specifically advertise their product to those with a specific age group for example those who are old age, however some advert might be aimed for only the young eg, the youth, young children, etc. The age categories are important and effective because it will help the advertiser know what age group they should appeal too. Additionally , gender is important to a great extent because it will allow the advertiser know who their target audience are and if the advert is for both target audience, eg male and female,  this may reduce sexism.

http://downloads.bbc.co.uk/aboutthebbc/reports/pdf/audience_0711.pdf

Social grade will be effective because some viewer may be watching a advert that disqualifies  their social grade. For example, some advert may just be targeting the working class people, whereas another advert may be focusing on the higher class , this show that the views the advert will get will not be stable because its only one class that will support the specific advert. so therefore if the advert could be target to all those will all social grade, this will allow the advert to be popular , stable and not biased.

http://www.ukgeographics.co.uk/blog/social-grade-a-b-c1-c2-d-e