Task 3 - Analysing a television advertisement in detail.

Analysing a television advertisement in detail
I will be talking about the be analysing a fairy liquid advert.

(https://www.youtube.com/watch?v=mki1Zto7JZo)

In this video there is a very important representation of a mother/housewife we know this by looking at personal codes such as her dress sense/ what she’s wearing and her wedding ring. There is another representation of the interested daughter learning from her mother about washing up. The daughter was trying to offer her mum a biscuit and a washing up liquid we could see that she accepted the biscuit but said ‘NO’ to the washing up liquid and chose to stay with her fairy liquid. In the advert we could see how the mother and daughter are both cleaning up together. This is an important representation because in the 60s-1920s women were supposed to do all the cooking and cleaning and so would have had to teach their daughters, therefore the advert is relatable to the past life. Furthermore the reference for keeping her hand soft are also important because women are supposed to be elegant, soft people. Additionally, there is good use of product placement in the advert because the fairy liquid bottle can be seen in the background in some shots, this is a good technique to use when advertising because it embeds the product in the viewer’s mind without them necessarily realising. The purpose of this advert is to persuade its target audience -housewives- to buy fairy liquid and I think, for its time it’s very effective.

This advert would have been relevant in 1920s and below, if an advert like this was to be played now it would probably be seen as sexist. This is because women have become almost equal to men and therefore the majority wouldn't be seen as stay at home mothers, which means that women could now go out a find the work they desire without being declined. Now a day, we see men doing the dishes, which shows that women doesn't always have to stay in their house and doing laboring work, the men does it too, this shows that the sexism have improved over the year. Furthermore, in his generation, women are equal to men , so they could do anything they could do back in the 60s.   

I believe that this advert is really effective across viewers, especially women because it shows us how women were treated in the past and shows how they had duties to follow then due to them spending most time in the kitchen and doing all the washing up. Additionally, it shows how sexism has changed over the years and how now women are entitled to everything men are which is effective because it means that the women have no limitation of what they desire due to their gender.